Aesthetic functions

Color and opacity, the important aesthetic attributes of paint, are given by incorporation of pigments. Pigments impart color by selec­tive absorption of visible light, while opacity is obtained by scattering and/or absorption of visible light by pigment particles. Pigments may also affect texture-related appearance characteristics of coatings, such as gloss and sheen. Various special-effects coatings can also be formulated by special types of pigments discussed in Section 3.3.8.

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