25 июня, 2015 
Malyar / am no longer interested in dressing a few hundred women, private
clients; I shall dress thousands of women. But… a widely repeated
fashion, seen everywhere, cheaply produced, must start from luxury.
Gabrielle (Coco) Chanel
Table 2.3 underscores a prodigious growth in the use of fragrances, where for each decade of the twentieth century, against dramatically different social backdrops, novel chemistry was developed that gave new strength, depth and vision to the world of perfume. However, it took another phenomenon to catalyse the fine fragrance industry to the level that we see today: the fashion designer and the rise of the consumer.
Whilst the perfume companies brought the baton of perfume into the twentieth century, and still run in the games, it was the designers who took the baton and ran a different type of race, a race to bring a name to the masses.
In the first 20 years of the twentieth century, a score of fine fragrances was developed, including Violette Purpre (1907, Houbigant), VOrigan (1905, Coty), English Lavender (1910, Atkinsons), L’Heure Blue (1912, Coty), and Old English Lavender (1913, Yardley). During the last decade of that century the industry had grown to such an extent that over 100 fine fragrances a year were being launched. Perfume had finally come to the people. Chemistry and creativity had brought it there.
In 1905, Francois Coty said, ‘Give a women the best product you can compound, present it in a container of simple, but impeccable taste, charge a reasonable price for it, and a great business will arise such as the world has never seen.’
The man was not only a genius, but a visionary as well.
Опубликовано в рубрике 