Лако-красочные материалы — производство

Focus groups provide in-depth qualitative information about the product in test. They are led by group leaders trained to direct discussions within small groups of respondents as they smell the products. Different techniques can be used to explore associations that arise while smelling the products; for instance, by matching the products to different pictures or colours or by asking the respondents to describe types of people that they would associate with the smell. These groups are often also used without the stimulus of any products present, to develop totally new ideas for a product range.