17 июня, 2015 
Malyar Perfume comes in crystal bottles. Fact? Well, only partly. Personal perfume comes in crystal bottles. Tiny and elaborate, they are the modern expression of an ancient craft and precious resource that remain very relevant to life today. Perfume has become an intrinsic part of our lives; it may wake us up, sooth and comfort us. It is a part of our identity.
Think about an ordinary day and all the different smell sensations; the zesty, invigorating shower gel, the familiarity of a personal perfume, the fresh-washed smell of clean clothes, the citrus tang of the dish-wash liquid, the powdery, soft smell of an infant’s skin… the relaxing oil in your night-time bath.
The fragrance in each product we use is taken for granted, though (like a lot of other things that are taken for granted in our modern, sophisticated world) behind the scenes a whole industry strives constantly to improve fragrances; to make them more effective, longer lasting, and relevant to the values of the brand. The artisan perfumers work with precisely crafted fragrance materials supplied by chemists and designed to enhance modern products, both in terms of smell and function.
People are essentially visually oriented, and dependent on sight and sound to gather information from the surroundings. Smell, however, is an extraordinary sense. Closely linked to the limbic system (seat of emotions and the functions of memory), it has the power above all other senses to transport us, in an instant, to times past or pervade our psyche to change our mood. Only now is science starting to understand how this sense works, and scientists are discovering that it may be the most complex sense of all.
The consumer is ahead of the scientist, however. Now, more than ever before, the developed world is awash with products to enhance every aspect of modern living. The consumer is spoilt for choice, but a choice must be made! Fragrance is an important part in the positioning of these products and is a feature that the consumer turns to automatically to underscore the promise.
Fragrance is much more than personal perfume. It pervades every aspect of modern life, every different type of product. In a world where jobs are more demanding and less secure, crime rates are up, change is rife and traditional roles disappearing, products are appearing across the globe to sooth and reassure:
—room fragrances, from traditional candles to technology driven electrical ‘plug-ins’;
—bath products that promote aromatherapy have moved from luxury-brand goods to everyday goods sold by supermarkets;
—household cleaners and laundry products.
People may be visually oriented, but unconsciously we turn to other senses to simplify and de-stress our complicated existence.
Fragrance is mysterious, ethereal and elusive. Yet it is rooted solidly in the physical world and can therefore be examined scientifically. The chemistry behind fragrance is complex and fascinating. How do you build fragrance molecules to withstand heat and water and to emerge from the wash cycle firmly affixed to clothes, not washed away as the machine drains itself, and so convey messages of perfumed reassurance to the wearer? Perhaps this book will help to explain.
Опубликовано в рубрике 