With a total market of 9000-10 000 tonnes, the coatings industry is the main consumer market segment (Figure 9.3). Of this volume, 50% is used in the automotive sector for OEM and refinish coatings. Industrial and decorative paints are also important segments.
(a)
As the demand for HPP continues to grow in the plastics and non-impact printing field, the market share of coatings is expected to decrease. Utilization of HPP for printing inks and textile printing is best considered under “others”. Printing ink is the biggest market segment for organic pigments in general, but, as the quality of lower cost “classical” azo pigments is often sufficient, use of HPP is rather limited. There are of course exceptions, such as Carbazole Violet (C. I. Pigment 23), which is a very important product for printing inks.
9.4.1