17 августа, 2015 
Pokraskin This leads us to consider challenges for new high performance pigments, which can be designated as Three Essential Es:
Effectiveness = Technical performance
Economy = Benefits for the customer
Ecology = Environmental and toxicological safety
Better effectiveness could include higher tinting strength, greater ease of dispersion, better fineness of grind, higher saturation, and so on.
Better economy could include widening the fields of application for known high performance pigments by giving the customer enhanced value-in-use. And better ecology is today’s task for industry as a whole, and is self-evident.
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All three “E” will be optimized further on. New inventions will be made, hand — in-hand with steady process and product development. And as we can learn from a study of today’s lowercost pigments, such as lead chromate, where the encapsulated specialties of yesteryear are now the norm for coatings application, the high performance pigments of today will become the conventional standards of tomorrow, with those of tomorrow having to be invented now. And so the development of high performance inorganic pigments is, in reality, a never-ending story.
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