Лако-красочные материалы — производство

Just as with associations, for every facet of industrial and commercial activity, there is at least one publication dedicated to reporting on the activities of that segment of the econ­omy. In fact, there almost always are more than one publication, each covering the news in its own distinctive way, and with its own focus on that market segment.

Trade publications sell advertising to supplier firms for that market segment and are thus able to send the publications free, or at minimal cost, to interested parties in the target market. Others sell by subscription only with no advertising. And some do both. In addition to being a primary source of information about an industry, trade publications serve the function of being a vehicle for promoting the industry’s products and/or services.

Journals could be considered technically sophisticated trade magazines. Like their more commercial brothers, journals cover a wide gamut of topics, but each journal tends to have a tightly focused subject area. By and large, journals are more often oriented to the scientific, academic, and research communities, and articles are typically written by mem­bers of those same communities. Most journals require peer review of submitted papers prior to publication, which normally will take topics out of the range of the more com­mercially oriented to the generally technical/scientific side.

The format of trade publications is variable, depending on the editorial focus of the publisher. Some trade publications are straight news summaries and reviews, some are only product review formats (tabloids), others contain mixtures of news releases and feature articles, case study presentations, and roundup articles. Most trade magazines will contain a coming events calendar, personnel notices, government activity summaries, association activities and announcements, business news, environmental news, and other specialty columns as appropriate. Many also publish an annual directory—some listing many companies within the industry, others serving as buyer’s guides for readers of the publication. A variety of supplements are offered to subscribers to different trade maga­zines. Some have offered a step-by-step guide to processing technology, some have described materials technology used in a particular industry, others have produced hand­books for understanding different phases of specific technologies. Most trade publications are sent free to qualified members of targeted audiences.

While some journals cover ‘‘news’’ topics, many do not, concentrating instead on research topics and peer-reviewed presentations of on-going research projects. There may be development summaries, an events calendar, personnel news, sometimes a ‘‘classified’’ section, and sometimes news of government activities. Some, depending on the publisher, will add a buyer’s guide, membership directory, or other supplemental publications. However, the primary focus of most journals remains the reporting of research and development. Very little advertising is found in these journals. Most distribute by sub­scription only with little or no advertising.

Publications oriented specifically to adhesives and sealants are listed in Appendix G. Although there are many publications which do provide feature articles and news items on adhesives and sealants, those trade publications and journals are not listed here for the sake of brevity. Some of the directories in Appendix E will list publications in more detail.