29 июля, 2015 
Malyar Business Scents Ltd has briefed Quest to repeat their success of the 1990s, in which a popular fine fragrance launch was followed by a successful launch of a series of trickle-down products, namely a soap, a shampoo, a shower gel and an antiperspirant. The brief is known as ‘Project Eve’.
Market research indicates that an exotic, tropical, fruity, watery, floral, muguet (lily of the valley) theme would be a likely winner (see Chapter 8).
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