25 июля, 2015 
Malyar Background
Business Scents Ltd wish to launch a new female fine fragrance this
year that will complement the successful launch of the Ninevah range, launched in 1994, and essentially the hope is that a roll out will occur in Europe and the USA, followed by Asia Pacific, over a two-year time span. If successful, it is intended to add line extensions to the range, code-named ‘Eve’, to include an antiper — spirant, soap, shampoo and shower gel. Its global market requires any fragrance submitted to have ‘global appeal’ to the core market of females aged between 16 and 35 years, and we look to the fragrance house to suggest also possible names and marketing platforms.
Опубликовано в рубрике 